I HAVE A DREAM

Nelson Javier Ruiz Parada is the founder and creative director of the Javier Parada handbag brand. In 2009, he launched his first collection, One, which caught the attention of media outlets in his hometown of Maracaibo due to the quality and design of its pieces, competing with major brands. This success quickly positioned the brand as an emerging firm with an innovative vision in the luxury sector.

In 2010, Javier Parada unveiled his second collection, Contrastes, characterized by a play of colors between the exterior and interior of the bags, which delighted his customers. The brand rapidly expanded, selling in major cities across Venezuela and reaching countries like Colombia, Argentina, Chile, Spain, and the United States.

However, in 2013, the political and economic crisis in Venezuela severely impacted his business. With massive protests, a collapsing economy, and a scarcity of raw materials, Javier faced challenges that led him to launch PARADA by Javier Parada in 2014. This new line used available materials and reduced costs to keep moving forward. A standout design was a backpack inspired by Venezuela's seven-star flag, which became a symbol of protest and love for his country.

In 2015, Javier emigrated to Houston, leaving behind his family, friends, and business. In the United States, he faced significant challenges while working in various jobs and struggling to relaunch his brand. Despite the difficulties, including the pandemic, in 2021 he managed to launch a new collection of handbags. Today, in 2024, Javier continues with unwavering faith, hoping to see his country free and with a better future for everyone. Even though the political situation in Venezuela continues to affect its people, Javier holds on to the hope that one day he can return and contribute to the rebirth of his nation.